For journalists, partners and the team: our story, the logo, a few words, the fonts, the colours, a small set of icons and Myles himself. Please use them as they are.
Launchables was formed in the UK in 2026 on a simple idea: most of what we ask large AI models to do is sorting, not thinking. So it builds very small models that each make one decision well. Its first family, Myles, is trained and evaluated on UK-owned hardware and runs on the laptops, phones and servers organisations already own. Launchables is a UK company, Pitwall AI Ltd.
Formed. 2026, in the UK
Company. Pitwall AI Ltd
Models. Myles-22M, Myles-150M, Myles-400M and Myles-L; Myles-1B in training
Mascot. Myles, a plush dinosaur
02 · Logo
The wordmark, always lowercase, with its degree sign.
PrimaryInk on paper. Reach for this one first.SVG PNG
ReversedPaper on ink, for dark backgrounds.SVG PNG
Keep it legible. At least 80 px wide on screen and 20 mm in print.
Keep it as it is. Lowercase, with the degree sign. Don't stretch, rotate, outline, add effects or recolour it beyond these three.
03 · Words
A few lines you can lift as they are.
The name
Launchables
Tagline
Small models. Sharp instincts.
In one line
Very small decision models, built in the UK.
In two sentences
Launchables builds Myles, a family of very small decision models that each make one decision well. They run on a laptop, a phone or the cheapest server you have, with no GPU and no cloud round trip.
The headline number
Myles-400M is 91.8% correct on 1,400 held-out decisions, ahead of the medium tier of a leading hosted LLM family, at about one 450th of the cost.
About Launchables
Launchables builds Myles, a family of very small decision models for the decisions inside AI products. Given a situation, a question and the possible answers, Myles returns a probability for every option in a single pass: it classifies, routes, checks and approves. It runs on the laptop, phone or server an organisation already owns, so its data stays in its own network, and it keeps only the decisions it can make within an error rate measured on held-out data, passing the rest to a person. Launchables is a UK company, Pitwall AI Ltd.
Launchables, one word, capital L in a sentence. Not LaunchAbles or Launchables AI.
Myles is our model family and our mascot. Write the models as Myles-22M, Myles-150M, Myles-400M and Myles-L.
Decision models, not chatbots. Built in the UK.
04 · Fonts
Three free fonts, each with one job.
Aa
Figtree
Headlines and the wordmark. Medium 500 for headings, SemiBold 600 for the wordmark.
Click a colour to copy its hex. Paper and ink do almost all of the work; the last two belong to Myles and his datacentre, so use them sparingly.
06 · Icons
Twenty-five line icons, drawn like our arrow.
A 24 px grid, a 1.6 px stroke and round ends, so they sit happily next to Inter at 16 to 48 px. Hover to watch one draw itself; copy the SVG, which follows the colour of its text, or download it in ink.
