Launchables press kit
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Our story, the logo, the words, the fonts, the colours and the icons. Online at https://www.launchables.ai/press-kit

STORY
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Launchables was formed in the UK in 2026 on a simple idea: most of what we ask large AI models to do is sorting, not thinking. So it builds very small models that each make one decision well. Its first family, Myles, is trained and evaluated on UK-owned hardware and runs on the laptops, phones and servers organisations already own. Launchables is a UK company, Pitwall AI Ltd.

Formed: 2026, in the UK
Company: Pitwall AI Ltd
Models: Myles-22M, Myles-150M, Myles-400M and Myles-L; Myles-1B in training
Mascot: Myles, a plush dinosaur

WORDS
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The name
Launchables

Tagline
Small models. Sharp instincts.

In one line
Very small decision models, built in the UK.

In two sentences
Launchables builds Myles, a family of very small decision models that each make one decision well. They run on a laptop, a phone or the cheapest server you have, with no GPU and no cloud round trip.

The headline number
Myles-400M is 91.8% correct on 1,400 held-out decisions, ahead of the medium tier of a leading hosted LLM family, at about one 450th of the cost.

About Launchables
Launchables builds Myles, a family of very small decision models for the decisions inside AI products. Given a situation, a question and the possible answers, Myles returns a probability for every option in a single pass: it classifies, routes, checks and approves. It runs on the laptop, phone or server an organisation already owns, so its data stays in its own network, and it keeps only the decisions it can make within an error rate measured on held-out data, passing the rest to a person. Launchables is a UK company, Pitwall AI Ltd.

Write Launchables as one word, capital L in a sentence. The wordmark is lowercase with its degree sign.
Myles is our model family and our mascot: Myles-22M, Myles-150M, Myles-400M, Myles-L.

COLOURS
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Paper         #F9F7F3   The page
Ink           #1D1E22   Words, buttons and the logo
Graphite      #333333   Body text
Muted         #717171   Notes and labels
Cream         #F0E7D8   The soft light behind the glass
White         #FFFFFF   Glass and cards
Myles         #E9D3B0   His fur, for illustration
Server green  #5BE37D   Rack lights, used sparingly

FONTS (free from Google Fonts)
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Figtree         headlines (500) and the wordmark (600)
Inter           text (400) and emphasis (500)
JetBrains Mono  labels, figures and data (400)

LOGO
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Keep clear space around the logo at least as tall as the l. At least 80 px wide on screen, 20 mm in print.
Don't stretch, rotate, outline, add effects or recolour it beyond ink, paper and white.
The mark is Myles's face on an ink tile, for small spaces and app icons.

ICONS
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24 px grid, 1.6 px stroke, round ends. The SVGs are drawn in ink (#1D1E22).

Questions or press: https://www.launchables.ai/contact
